Chair/Président:Nataly Levesque (Laval University)

HONOURABLE MENTION/MENTION HONORABLE

Brand Community Motives and Engagement: The Impact of Gender

Author(s)/Auteur(s): Matti Haverila (Thompson Rivers University), Nashwa Nader (South Bank University), Caitlin McLaughlin (Thompson Rivers University) & Kai Haverila (Concordia University)

La Théorie des Relations para Sociales: Un Modèle Conceptuel et Intégratif de l’Idolâtrie Envers une Marque Humaine

Author(s)/Auteur(s): Nataly Levesque (Laval University)

“It is Everyone’s Responsibility to Sort Waste”: Citizen-Consumers Needed in the Post-consumption Waste Sorting

Author(s)/Auteur(s): Dandan Fang (Concordia University), Guojun (Sawyer) He (SKEMA Business School) & Yiying Chen (SKEMA Business School)

A Netnographic Approach: Movie Genre, Actor’s Image and Online Negative Word of Mouth

Author(s)/Auteur(s): May Aung (University of Guelph), Merette Bishara (University of Guelph), Mahmood Ghazizadeh (University of Guelph), Shaheer Kamran (University of Guelph), Taimoor Rizwan (University of Guelph), Roya Yaghoobi (University of Guelph) & Xinyue Zhang (University of Guelph)