Chair/Président:Norm O’Reilly (University of Guelph)

Developing Coaches: A Management Perspective on Increasing Coach Expertise

Author(s)/Auteur(s): Eric MacIntosh (University of Ottawa), Erika Gray (University of Ottawa), Aiden Stead (University of Ottawa) & Phil Patry (University of Ottawa)

Market Segmentation in Minor Sport Properties

Author(s)/Auteur(s): Norm O’Reilly (University of Guelph), David J Finch (Mount Royal University), Gashaw Abeza (Towson University), John Nadeau (Nipissing University), Nadège Levallet (University of Guelph), David Legg (Mount Royal University), Tahereh Hasani (University of Guelph) & William Foster (University of Alberta)

Martial Arts as a Transformative Experience

Author(s)/Auteur(s): Scott MacMillan (Mount Saint Vincent University)

The Where and When of Social Media Engagement: Examining Professional Sport Teams’ Most Popular Facebook, Instagram, and Twitter Posts

Author(s)/Auteur(s): Michael Naraine (Brock University), Jordan Bakhsh (University of Ottawa) & Liz Wanless (Ohio University)