After working in the hospitality industry for a decade, Sabrina took her love for food and her knowledge of the industry and applied that to her research. It is Sabrina's passion for understanding behaviour that fuels her work and led her to receive a B.Com Degree with a major in marketing with an honours designation. She is hoping to get a Masters degree and continue this line of research. 

Currently, she works in the marketing department for the Students' Association of MacEwan University where she conducts market research and analysis, as well as creates and implements social, video, and media campaigns.