Presentation Title: How to Write Great Business Cases Meredith Woodwark, Wilfrid Laurier University (Editorial Board of the Case Research Journal)  Abstract:  Th...

Session Host: M. Hamelin, Universite de Sherbrooke (maxime.hamelin@usherbrooke.ca)Exploration de biais cognitifs chez les consommateurs lors de l’utilisation de l’intelligence artificielle en tourisme: Influence sur le processus décisionnelP. Marceau, Universite du Quebec a MontrealM. Vachon, Universite du Quebec a MontrealH. Sajid, Universite du Quebec a Montreal Perception et réduction du risque perçu lié à l’achat de services go...

Session Chair: Dr. Cheri L. Bradish L’économie expérientielle et la consommation de services golf : une approche centrée sur lescinq sens (+1) et la recommandationCASTEL SEBASTIEN, SCIENCES DE GESTION - GRANEM, Universite Angers Faculte dessciences

Pushkala Prasad is the Arthur Zankel Chair Professor of Management and Liberal Arts at Skidmore College where she teaches in the Management & Business Department and the International Affairs Program. She received her Ph.D. from the University of Massachusetts, Amherst in Management with a specialization in Organization Studies. Prior to coming to Skidmore College, she held an endowed Chair Professorship at Lund University in Sweden and was an associate professor at the University of Calg...