Dr. Nataly Levesque holds a PhD in marketing from the Faculty of Business Administration at Laval University. Her expertise is based on human branding and influencer marketing. More specifically, she studied the engagement relationship between a follower and an influencer on social medias. She has several publications on this topic, including one that will appear shortly in the Journal of Marketing Management. In addition, she is frequently asked to comment on news related to influence marketing.
Her research is supported by the Social Sciences and Humanities Research Council (SSHRC) and the Fonds de recherche du Québec-Société et culture (FRQSC). Nataly holds a Master of Science in Marketing from the ESG-UQAM School of Management and a bachelor’s degree in Communication from the University of Montreal.
She has been teaching for 6 years at Laval University in business administration at the undergraduate and graduate levels and she supervises students in their final MBA activity. Nataly also gives MBA courses in Algeria to business leaders, and she has developed training for professionals on influence marketing for the Carré des affaires FSA ULaval-Banque Nationale. Involved in the community, she is co-president of the marketing division of the Administrative Sciences Association of Canada.
Recently, she is coordinator of the very first Center for Case Studies at the University of Sherbrooke. Furthermore, she has solid experience as a director of marketing communications in the damage insurance and financial services industry. Additionally, Nataly founded her digital marketing agency and planned the execution of influencer campaigns for various start-ups.
Elementy, w których Nataly Levesque uczestniczy
niedziela 13 czerwiec, 2021
poniedziałek 14 czerwiec, 2021
Elementy, w których Nataly Levesque attends
sobota 12 czerwiec, 2021
niedziela 13 czerwiec, 2021
Here is the recording of today's session: energy balancing breakIn-joy!T
poniedziałek 14 czerwiec, 2021
wtorek 15 czerwiec, 2021
PLEASE NOTE: The virtual button for this session will appear 10 minutes prior to the session start.In keeping with the 2021 ASAC theme of “Considering Impacts on Business and Society” this 90-minute panel discussion will feature five panelists with a variety of editorial experience discussing their future visions of the changes they see coming to publishing and research more broadly going forward to improve the impact of management research, as well as the role they see for j...
PLEASE NOTE: The virtual button for this session will appear 10 minutes prior to the session start.At the outset of 2020, many universities were starting to explore alternative teaching technologies and new approaches to delivering learning outcomes. What started as strategic initiatives with timelines measured in years turned into a massive and unprecedented transition that essentially took place over a weekend. It wasn’t always pretty, and it was not without pain, awkwardne...
sobota 3 czerwiec, 2023
niedziela 4 czerwiec, 2023
poniedziałek 5 czerwiec, 2023
wtorek 28 maj, 2024
Presentation Title: The Truth About Fiction – Writing, Using, and Defending Fictional Cases Abstract: One thing that anyone new to case research learns is that to do this research right, the cases must be built only on facts. This is an important rule and should always be followed for high-quality cases intended for public...
sobota 1 czerwiec, 2024
Moderator/Modérateur: Jeannette Eberhard (King's University College at Western University) DECIEM: An Anti-Black Friday Approach to Circular EconomyAuthor(s)/Auteur(s): Albena Pergelova (MacEwan University) & Hadi Chapardar (MacEwan University) BEST PAPER/MEILLEURE COMMUNICATION For-Profit Plasma Donation Clinics: Profiting off the Poor - Necessary or Nefarious?
Moderator/Modérateur: Mohsin Jat (Thompson Rivers University) Claudine Gay: A victim or a scapegoat ?Author(s)/Auteur(s): Nischal Singh (Conestoga College) & Dina Majid (Conestoga College) Balancing Mission and Viability in Non-Profit Organizations: Strategic Choices in Immigrant Employment ServicesAuthor(s)/Auteur(s): Hani AlShami (Conestoga College Institute of Technology and Advanced L...
Moderator/Modérateur: Raymond Paquin (Concordia University) Myni and its low engagement rateAuthor(s)/Auteur(s): Nataly Levesque (Universite de Sherbrooke) PEOPLE LIKE US: Grow where?Author(s)/Auteur(s): Rajshree Prakash (Concordia University) & Raymond Paquin (Concordia University) La truffière Les Rabassaires. Comment commercialiser un produit d’exception sur un ma...
Président de séance / animation : Andrée-Anne Guesthier, étudiante au doctorat en administration (DBA), École de gestion, Université de Sherbrooke This panel will include doctoral graduates who have integrated the job market. Discussions will touch upon the perception of industry organizations with regards to candidates holding a doctorate and strategies to make the most of the transversal skills gained during one’s doctoral studies in the private sector.
Presentation Title: Case Writing and Teaching: Building Bridges Between Profession and Community Raymond Paquin, Concordia University (John Molson case competition)Abstract: This session offers a presentation on case writing and teaching as a way to connect to our profession and community while supporting our own professio...
Case Division- divisional officers 2024 Division Chair Jane Gravill jgravill@conestogac.on.caDivisional Editor Mohsin Jat mjat@tru.caProgram Coordinator Nataly Levesque nataly.levesque@fsa.ulaval.ca To update divisional officers list for 2025: https://tinyurl.com/2p8ybxzr
Meet us in the Agora and enjoy some delicious foods and drinks, enjoy the view of Montreal on the adjacent terasse and mingle with all ASAC participants!
niedziela 2 czerwiec, 2024
Chair/Président: Katelynn Carter-Rogers (St. Francis Xavier University) Racial Diversity and the Construction of Affirmative Action Preferences: a US-Brazil Comparative Historical AnalysisAuthor(s)/Auteur(s): Guilherme Azevedo (Audencia Business School) & Camilla Quental (New York University Abu Dhabi) The role of gender: An exploratory analysis of manosphere influencers and the #tradwives movement
Chair/Présidente : Marie-Michelle GouinAuteurs : Pascale Caïdor (Université de Montréal), Sofiane Baba (Université de Sherbrooke), Marie-Laure Dioh (UQO), Marie-Luc Arpin (Université de Sherbrooke) Symposium : La culture comme catégorie d’analyse pour l’étude des organisatio...
wtorek 13 maj, 2025
Discussant/Discutant: Kendra Hart (Mount Royal University) Cobalt Mining in the Democratic Republic of the Congo – Everybody or Nobody to Blame?Author(s)/Auteur(s): Stany Chabikuli (Lazaridis School of Business & Economics) & Prescott Ensign (Lazaridis School of Business & Economics) The Brand That Cares: Lawsuits, Ethics, and a Panera Bread IPOAuthor(s)/Auteur(s): Emma Grierson (Lazar...
środa 14 maj, 2025
Chair: Phaedra BurkeConceptualization and mechanisms of consumer food well-being: Evidence from Canadian panel dataAuthor(s)/Auteur(s): Tian Zeng (Universite du Quebec a Rimouski), Robinot Élisabeth (2. École des Sciences de Gestion de l’Université du Québec à Montréal (ESG-UQAM)) & Léo Trespeuch (3. École de Gestion de l’Université du Québec à Trois Rivières (EGUQTR),)Predicting Consumers’ Organic Food Consumption BehaviourAuthor(s)/Auteur...
Chair: Golam AurupGreen Marketing and Cognitive Biases in India's Sustainable ConsumptionAuthor(s)/Auteur(s): Salman Kimiagari (Thompson Rivers University) Advertising in A Non-English Common Language: A Study on the South Asians in CanadaAuthor(s)/Auteur(s): Golam Aurup (Cape Breton University) Social media monitoring and customer satisfaction in the Canadian financial and healthcare service sec...
Chair: Adam NguyenRelational Exchange as Science and Art: Interorganizational Favor Exchange SkillsAuthor(s)/Auteur(s): Adam Nguyen (Siena College) When Fair Pricing Matters: Moderating Influence of Magnitude of Price DisadvantageAuthor(s)/Auteur(s): Adam Nguyen (Siena College) & Soyoung Joo (Siena College) Unlocking the Future of Shopping: Understanding the Key Drivers of Voice Commerce (V-C...
piątek 16 maj, 2025
sobota 17 maj, 2025
Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.
Discussant/Discutant: Eric Dolansky (Brock University)Neighbourhood Entrepreneurship: The Story of the Fernwood CollectiveAuthor(s)/Auteur(s): William Holmes (Royal Roads University) & Amy Zidulka (Royal Roads University)Walker Farms Inc.: Launching A2 Protein MilkAuthor(s)/Auteur(s): Colleen Sharen (Western University)THE CHALLENGE OF STAYING IN STYLE: A.I. AT LEVI STRAUSS AND CO.Author(s)/Auteur(s): Shabab Chowdhury ...
Eric Dolansky, Editor-in-chief of the Case Research Journal (NACRA). Associate Professor of Marketing.The North American Case Research Association (NACRA); Goodman School of Business, Brock University The teaching case research domain has become increasingly diverse, with various case study types and publication outlets. This raises a question of what counts as quality and impact in the scholarship of teaching cases. For instance, while short cases can be more manage...
As generative artificial intelligence (AI) has continued to reach new heights, discussions around the impact to academic integrity has garnered renewed attention. Faculty often have varying views on how generative AI has impacted academic integrity and what should be done about it. Similarly, students attitudes around academic integrity have also shifted from one where it is prohibited to one where the consequences or implications are not viewed as being severe. The symposium will invite part...
Please join us for an evening social including food and beverages to welcome you to ASAC 2025!
niedziela 18 maj, 2025
Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.
Chair/Président: Renato Chaves (Universite Laval Faculte des Sciences de l'Administration)Moderator/Modérateur: Elena Obukhova (McGill University) & David Deephouse (University of Alberta) Navigating the Digital Shift: Insights into Employee Knowledge GrowthAuthor(s)/Auteur(s): Sana Mumtaz (University of Niagara Falls Canada) From Idea to Insight: Mastering the Art of C...
Chair: David Dobson, Divisional Executive Artificial Intelligence and Consumer’s Emotions: A Systematic Review and Future Research DirectionsAuthor(s)/Auteur(s): Saima Siddiqui (Toronto Metropolitan University) & Irfan Butt (Toronto Metropolitan University)AI Adoption in Healthcare: Understanding the Accountability GapAuthor(s)/Auteur(s): Narmin Tartila Banu (Carleton University Sprott School of Business), Lindsay McShane (Carle...
Chair: Robert Opoku, Divisional Executive Rewriting the Rules of Manhood: How Masculinity Shapes Ethical and Sustainable ConsumptionAuthor(s)/Auteur(s): Nazanin Khaksari (University of Manitoba)The Disposal Frequency Effect: Number of Disposals Impacts Environmental BehaviorAuthor(s)/Auteur(s): Md. Zillur Rahman Siddique (Wilfrid Laurier University) & Hae Joo Kim (Wilfrid Laurier University)Effect of Stimulus Payments...
Chair: Zakia El YamaniLe pouvoir des expériences de réalité augmentée industrielle : influence sur la relation vendeur-acheteur et la réputation des entreprisesAuthor(s)/Auteur(s): Elodie Massa (Universite de Sherbrooke) & Riadh Ladhari (Universite Laval)Identité Entrepreneuriale et Autonomisation des Femmes dans le Marketing de Réseau : Une Analyse du Contexte MarocainAuthor(s)/Auteur(s): ZAKIA EL YAMANI (Laurentian University)“...
All attendees are invited for this sit down lunch, sponsored by the Asper School of Business, University of Manitoba, during which we will announce the award recipients for this year's conference.
Generously sponsored by the Dalhousie University, Faculty of Management, please join us for the Spark Tank Pitch Competition! At this competition, authors selected for their excellent work will present their research projects in just a few minutes! Give your opinion and vote for the best paper and the best student who will each get a scholarship!
Come have a look at our best work-in-progress, network with fellow academics following the Pitch competition!
poniedziałek 19 maj, 2025
Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.
Chair: David DobsonAdvancing a Theory of Consumer Catharsis: Investigating the Healing Power of ConsumptionAuthor(s)/Auteur(s): Teagan Dubé (Carleton University)Another Shade of Green: Utilitarian Value Messages in Green Product PromotionAuthor(s)/Auteur(s): Luming Wang (University of Manitoba)Not So Lucky After All: How Perceived Financial Gains from Exogenous Public Adversities Influence Reputational Returns from Companies' Relief ...
Chair Nataly LevesqueThe Engagement of Followers with SMIs: Exploring the Determining FactorsAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) & Geneviève Morin (Ecole Nationale d'Administration Publique) Sharenting: Unpacking Identity Dynamics and Psychosocial Risks in the Digital AgeAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) Anthropomorphism of Virtual Influencers: A Cong...