Chair/Président: Nasrin Sultana (HEC Montreal)   How Businesses Can Support and Sustain Digital AgilityAuthor(s)/Auteur(s): Yahya FIali Boubrahimi (Concordia University) Does the Use of Data Analysis Influence the Audit Opinions of Auditors?Author(s)/Auteur(s): Hagen Mueller (Mendelova univerzita v Brne) The Integration of Artificial Intelligence in the Contex...

Présidente de séance / animation : Elaine Mosconi, professeure titulaire, École de gestion, Université de Sherbrooke  Seasoned academics will connect with and mentor attendees to discuss their academic trajectory and professional aspirations.   

Chair/Président: Tim Derksen (University of Alberta)  Would You Like to Tip? How the Simple Ask Changes Consumer PerceptionsAuthor(s)/Auteur(s): Jennie Choi (Western University), Jamie Hyodo (Western University) & Bonnie Simpson (Western University)BEST STUDENT PAPER/MEILLEURE COMMUNICATION ÉTUDIANTE “Whose Line Is It Anyway”? Message Source Characteristics and Appeal Type Effectiven...

Président de séance / animation : Andrée-Anne Guesthier, étudiante au doctorat en administration (DBA), École de gestion, Université de Sherbrooke This panel will include doctoral graduates who have integrated the job market. Discussions will touch upon the perception of industry organizations with regards to candidates holding a doctorate and strategies to make the most of the transversal skills gained during one’s doctoral studies in the private sector.

Président de séance / animation : Audrée Bethsa Camille, étudiante au doctorat en administration (DBA), École de gestion, Université de Sherbrooke  This panel will include doctoral graduates who have integrated the job market. Discussions will touch upon the perception of industry organizations with regards to candidates holding a doctorate and strategies to make the most of the transversal skills gained during one’s doctoral studies in the priv...

Chair/Président: Golam Aurup (Cape Breton University)  Empathic Predispositions' Influence on Perceived Corporate Philanthropy and Its Impact on LoyaltyAuthor(s)/Auteur(s): AHMED BENHOUMANE (Ascencia Business School), Léo Trespeuch (Universite du Quebec a Trois-Rivieres) & Robinot Élisabeth (Universite du Quebec a Montreal) Social Marketing Messaging: Investigating the Perceived Danger of Differing Appeal Me...

Chair/Président: Narmin Tartila Banu (Carleton University Sprott School of Business)  Transparency Triumphs in Parasocial Relationships: Decoding How Sponsorship Disclosure Affects Influencer Marketing OutcomesAuthor(s)/Auteur(s): Qian (Claire) Deng (MacEwan University), Albena Pergelova (MacEwan University) & Alysha Hachey (University of Hawai'i at Manoa) Effet des recommandations des influenceurs d’Instagram ...

Divisional ChairJean-Michel Latulippejean-michel.latulippe.1@ulaval.caDivisional Co-EditorRobert Opokurobert.opoku@rdpolytech.caDivisional Co-EditorDavid DobsonDavid.Dobson@ufv.caProgram CoordinatorUyen Uyen Banhuyenuyen201@gmail.com