Chair/Président: Nasrin Sultana (HEC Montreal)   How Businesses Can Support and Sustain Digital AgilityAuthor(s)/Auteur(s): Yahya FIali Boubrahimi (Concordia University) Does the Use of Data Analysis Influence the Audit Opinions of Auditors?Author(s)/Auteur(s): Hagen Mueller (Mendelova univerzita v Brne) The Integration of Artificial Intelligence in the Contex...

Chair/Président: David Dobson (University of the Fraser Valley) A New Dawn of Compulsive ShoppingAuthor(s)/Auteur(s): Monica SÂRGHIE POPA (University of Saskatchewan Edwards School of Business) How Commitment to Foreign Markets Links Market and Entrepreneurial Orientations to Financial PerformanceAuthor(s)/Auteur(s): Mehdi Akhgari (University Canada West), Vahideh Baradaran-Rafiee (University Canada West) & Ha...

Chair/Président: Robert Opoku, Red Deer Polytechnic   Canadian Immigrants and Reddit Online Communities: Knowledge Sharing and Support SystemsAuthor(s)/Auteur(s): Makayla Koshuta (University of Lethbridge Dhillon School of Business) & Debra Basil (University of Lethbridge Dhillon School of Business) The Impact of Anthropomorphism of Virtual Influencers on Social...

Presentation Title: The Truth About Fiction – Writing, Using, and Defending Fictional Cases Abstract: One thing that anyone new to case research learns is that to do this research right, the cases must be built only on facts. This is an important rule and should always be followed for high-quality cases intended for public...

Open Access, Open Minds: Integrating OERs into Course CurriculumAuthor(s)/Auteur(s): Charissa Lee (Southern Alberta Institute of Technology), Kristene Coller (Southern Alberta Institute of Technology), Sonja Johnston (Southern Alberta Institute of Technology) & Jessica Norman (Southern Alberta Institute of Technology)Rising living expenses and tuition costs are forcing students to choose between ...

 Moderator/Modérateur: Sophia Mannina (Queen's University)    The Health and Wellbeing of Frontline Healthcare ProfessionalsAuthor(s)/Auteur(s): Claudia Steinke (University of Lethbridge), Helen Kelley (University of Lethbridge), Olu Awosoga (University of Lethbridge) & Suha Damag (University of Lethbridge) Fragmentation des systèmes de santé: Quels enjeux pour les patients?

Chair/Président: Alice Levasseur (University of Ottawa) Author(s)/Auteur(s): Mana Saki (University of   Rotterdam) Unveiling The Effects of Organizational Dehumanization on Employees’ Emotional and Psychological Outcomes: An Affective Events Theory Perspective Author(s)/Auteur(s): Asma Gul (Riphah International University)Empathy in the Workplace: Does It Help or Hurt?Author(s)/Auteur(s): Tiffany Paquin ...

Chair: Phaedra BurkeConceptualization and mechanisms of consumer food well-being: Evidence from Canadian panel dataAuthor(s)/Auteur(s): Tian Zeng (Universite du Quebec a Rimouski), Robinot Élisabeth (2. École des Sciences de Gestion de l’Université du Québec à Montréal (ESG-UQAM)) & Léo Trespeuch (3. École de Gestion de l’Université du Québec à Trois Rivières (EGUQTR),)Predicting Consumers’ Organic Food Consumption BehaviourAuthor(s)/Auteur...

Chair: Golam Aurup  The Impact of Decision Interruptions on Consumer Choices in Desirability-Feasibility Trade-offs. Author(s)/Auteur(s): Dr. Na Xiao Advertising in A Non-English Common Language: A Study on the South Asians in CanadaAuthor(s)/Auteur(s): Golam Aurup (Cape Breton University) Sp...

Chair: Adam Nguyen Relational Exchange as Science and Art: Interorganizational Favor Exchange SkillsAuthor(s)/Auteur(s): Adam Nguyen (Siena College) Harnessing Emotional AI for Enhanced Customer Satisfaction in Complaint ResolutionAuthor(s)/Auteur(s):  Vahideh Baradaran-Rafiee, Mehdi Akhgari, & Hamed Aghakhani When Fair Pricing Matters: Moderating Influence of Magnitude of Price ...