Chair: Phaedra BurkeConceptualization and mechanisms of consumer food well-being: Evidence from Canadian panel dataAuthor(s)/Auteur(s): Tian Zeng (Universite du Quebec a Rimouski), Robinot Élisabeth (2. École des Sciences de Gestion de l’Université du Québec à Montréal (ESG-UQAM)) & Léo Trespeuch (3. École de Gestion de l’Université du Québec à Trois Rivières (EGUQTR),)Predicting Consumers’ Organic Food Consumption BehaviourAuthor(s)/Auteur...

Chair: Golam Aurup  The Impact of Decision Interruptions on Consumer Choices in Desirability-Feasibility Trade-offs. Author(s)/Auteur(s): Dr. Na Xiao Advertising in A Non-English Common Language: A Study on the South Asians in CanadaAuthor(s)/Auteur(s): Golam Aurup (Cape Breton University) Sp...