Chair/Président: Tia Driver (University of Waterloo) Going Beyond the Business Case for Sustainability: Main Organizational-Level Shifts for Pursuing Strong SustainabilityAuthor(s)/Auteur(s): Mojtaba M. Shourkaei (Saint Mary's University)Corporate Social Responsibility and Bank Performance: Role of Size Among Listed Banks in GhanaAuthor(s)/Auteur(s): Angela Boateng (Trent University), Byron Lew (Trent University) & Yi Liu (T...

Moderator/Modérateur: Hadi Chapardar (MacEwan University)Discussant/Discutant: Fernando Angulo-Ruiz (MacEwan University)  An Upper Echelons View of Mergers and AcquisitionsAuthor(s)/Auteur(s): Gokhan Turgut (Universite de Quebec Montreal Ecole des Sciences de la Gestion), Esther Jemima Etse Ameyo (Universite de Quebec Montreal Ecole des Sciences de la Gestion), Anne Yaëlle Zoueu (Universite de Quebec Montreal Ecole de...

Moderator/Modérateur: Mohsin Jat (Thompson Rivers University)Discussant/Discutant: Jane Gravill (Conestoga College), Nicole Haggerty & Eric Dolansky (Brock University)

Facilitators: Kristene Coller, Aidan Colle and Sonja Johnston As generative artificial intelligence (AI) has continued to reach new heights, discussions around the impact to academic integrity has garnered renewed attention. Faculty often have varying views on how generative AI has impacted academic integrity and what should be ...

Please join us for an evening social including food and beverages to welcome you to ASAC 2025!  Thank you to our sponsors:  University of Regina, Hill | Levene Schools of BusinessMount Royal University, Faculty of Business, Communications Studies and Aviation 

Sponsored by:

Chair: David Dobson Advancing a Theory of Consumer Catharsis: Investigating the Healing Power of ConsumptionAuthor(s)/Auteur(s): Teagan Dubé (Carleton University) Not So Lucky After All: How Perceived Financial Gains from Exogenous Public Adversities Influence Reputational Returns from Companies' Relief ActionsAuthor(s)/Auteur(s): MEHMET YANIT (University Canada West), Qi Zhang (Groupe ESC Dijon Bourgogne) & Fang...

Chair Nataly LevesqueThe Engagement of Followers with SMIs: Exploring the Determining FactorsAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) & Geneviève Morin (Ecole Nationale d'Administration Publique) Sharenting: Unpacking Identity Dynamics and Psychosocial Risks in the Digital AgeAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) Anthropomorphism of Virtual Influencers: A Cong...

Chair: Qian Deng   Security and Flexibility in Market Offerings: A Golden QuadrantAuthor(s)/Auteur(s): Christopher Cannon (University of Hawaiʻi at Mānoa), Sharlene He (University of Waterloo), Xiaomeng Fan (ShanghaiTech University), Jessica Gamlin (University of Oregon), Rebecca Krause-Galoni (University of Iowa), and Chelsea Galoni (University of Iowa) 

Chair: Robert Opoku  Spiraling Consumer Communication on Social Media: Insight on the Majority Opinion’s Ability to InfluenceAuthor(s)/Auteur(s): Mariam Hamam (Toronto Metropolitan University)From Trends to Tweets: The Impact of Trendjacking on Brand Engagement and Its Interaction with Brand InnovationAuthor(s)/Auteur(s): Fatemeh Vafaee Sefat (Wilfrid Laurier University Faculty of Graduate and Postdoctoral Studies), Amma...