Dr. Donna Smith is the Director of the Ted Rogers MBA program at Ryerson University. She is a 2021 recipient of the Yeates School of Graduate Studies Outstanding Contribution to Graduate Education Award, for bringing the new MBA curriculum to life by advocating incorporation of mental health and well-being into course design and content, and MBA school culture. Donna Smith’s research has two streams related to social media: B2B and B2C. Her most recent survey examines inter-organizational trust between social media platforms and their business partners in the US. A recent publication with colleagues, Employees as influencers: measuring employee brand equity in a social media age, examines employee brand equity on Instagram in the fitness and health industry.