Please join us for an evening social including food and beverages to welcome you to ASAC 2025!  Thank you to our sponsors:  University of Regina, Hill | Levene Schools of BusinessMount Royal University, Faculty of Business, Communications Studies and Aviation 

Sponsored by:

Chair: Nadège Levallet Exploring the Impact of Algorithm Aversion on Decision Quality in Volatile Markets: a Natural ExperimentAuthor(s)/Auteur(s): Fateme Kiaei Alamdari (HEC Montreal)An Analysis of the Organizational Justice Challenges in Online Gig PlatformsAuthor(s)/Auteur(s): Louise Dejonghe (Universite Laval) & Assia Lasfer (Universite Laval)Strategic Ethical Innovation: Paving the Path for the Use of Generative AIAuthor(s...

10:00 AM ESTKeynote Conversation:Tourism and Sport Sponsorship In Canada: Looking Back and Looking Forward(O’Reilly/Bradish) 10:20 AM ESTSession Chair: Dr. Norm O’Reilly Theory testing in empirical tourism research: A review and discussionThomas Kenworthy, University of Windsor Fostering Pro-Environmental Behaviors in Hospitality: Unlocking Employee Engagementthrough an Integrative Behavioral ModelDurgham D...

Charlene Zietsma is a highly accomplished and renowned Canadian organizational researcher. She is the Max McGraw Professor of Sustainable Enterprise at SEAS and at the Ross School of Business. She previously held appointments at Pennsylvania State University, York University (Toronto), Western University and the University of Victoria. She is an International Research Fellow of the Oxford University Centre for Corporate Reputation and earned her doctorate at the University of British Columbia...