Chair/Président: Robert Opoku (Red Deer Polytechnic) Unveiling the Concept of 'Healing Organizations': Marketing Insights from a Social Business in the Circular EconomyAuthor(s)/ Auteur(s): Yanan Wang (Bishop’s University), Jonathan Deschenes (HEC Montréal), Eve Paquette ( HEC Montréal) I Want to Buy Love. Please, Don’t Be a Robot!Author(s)/Auteur(s): Ami...

Chair/Président: Olya Bryksina (The University of Winnipeg)  Partitioning the Patricians and Plebeians: How Fan Practices Structure Collective HierarchyAuthor(s)/Auteur(s): Grayson Francoeur (University of Saskatchewan), Marjorie Delbaere (University of Saskatchewan) & Adam Slobodzian (University of Saskatchewan) Brand Activism: Helping or Harming the 2SLGBTQ+ Community?Author(s)/Auteur(s): Eri...

Chair/Président: Narmin Tartila Banu (Carleton University Sprott School of Business)  Transparency Triumphs in Parasocial Relationships: Decoding How Sponsorship Disclosure Affects Influencer Marketing OutcomesAuthor(s)/Auteur(s): Qian (Claire) Deng (MacEwan University), Albena Pergelova (MacEwan University) & Alysha Hachey (University of Hawai'i at Manoa) Effet des recommandations des influenceurs d’Instagram ...

Moderator/Modérateur: Grace Liu   Exploring the Factors Influencing the Continued Use of Medication Event Reporting Systems in Community PharmaciesAuthor(s)/Auteur(s): Keyhaneh Hadadiyan (Dalhousie University) & Paola Gonzalez (Dalhousie University) Les stations visuelles dans le système de Santé.Author(s)/Auteur(s): Camille LHerault (Universite de Sherbrooke);