Chair/Président: Tim Derksen (University of Alberta)  Would You Like to Tip? How the Simple Ask Changes Consumer PerceptionsAuthor(s)/Auteur(s): Jennie Choi (Western University), Jamie Hyodo (Western University) & Bonnie Simpson (Western University)BEST STUDENT PAPER/MEILLEURE COMMUNICATION ÉTUDIANTE “Whose Line Is It Anyway”? Message Source Characteristics and Appeal Type Effectiven...

Chair/Président: Robert Opoku (Red Deer Polytechnic) Unveiling the Concept of 'Healing Organizations': Marketing Insights from a Social Business in the Circular EconomyAuthor(s)/ Auteur(s): Yanan Wang (Bishop’s University), Jonathan Deschenes (HEC Montréal), Eve Paquette ( HEC Montréal) I Want to Buy Love. Please, Don’t Be a Robot!Author(s)/Auteur(s): Ami...

Chair/Président: Laura Ierfino Blachford (Trent University)Moderator/Modérateur: Johnny Boghossian (Université Laval), Alex Bitektine (JMSB - Concordia University) & Kai Lamertz (Athabasca University)  Resisting Mission Drift in Social Ventures: The Role of Female Board Representation in Microfinance OrganizationsAuthor(s)/Auteur(s): Fernando Angulo-Ruiz (MacEwan University), Mahinda Wijesiri (MacEwan Universi...

Chair/Président: Martin Savard  Blockchain as a Remedy for Privacy ConcernsAuthor(s)/Auteur(s): Nazanin Khaksari (University of Manitoba) Factors influencing the adoption of a mobile self-checkout application in a brick-and-mortar fashion retail storeAuthor(s)/Auteur(s): Daubrey Melissa Audrey Yarabe (Universite du Quebec a Montreal), Benoît Bourguignon (Universite du Quebec a Montreal), Sandrine P...

Social Entrepreneurship education through extracurricular activities as a career gateway into the social entrepreneurial ecosystemAuthor(s)/Auteur(s): RUBEN BURGA (University of Guelph), Daniella Perdigao (University of Guelph), Laura Fallowfield (University of Guelph) & Erin Doherty (University of Guelph) Social Entrepreneurship in Co-creating Wellbeing Knowledge within Ethnoculturally Diverse CommunitiesAuthor(s)/Auteur(s): Farshad Amini (M...

FINANCIAL CONSTRAINTS, INNOVATION AND WEALTH CREATION: CULTURAL ENTREPRENEURSHIP IN INDIGENOUS BUSINESSESAuthor(s)/Auteur(s): Nicolas Legendre (HEC Montreal), Fernando Angulo-Ruiz (MacEwan University), Jean Paul Gladu (Mokwateh) & Max Skudra (Mokwateh) Crowdsourcing and small businesses: Challenges and determinants for successAuthor(s)/Auteur(s): Angelo Dossou Yovo (York University) & Joyline Makani (Dalhousie University)&n...