Ahmed Hegazy
With over two decades of experience in higher education, I have taught and conducted research in the Middle East, the UK, and Canada, specializing in business and marketing at both undergraduate and graduate levels. I hold a Postgraduate Certificate in Teaching in Higher Education from the University of Stirling and am an Associate Fellow of the Higher Education Academy (UK).
Alongside my academic work, I bring hands-on business experience and serve as a professional coach, allowing me to bridge the gap between theory and practice. Earlier in my career, I worked as a marketing coordinator and market researcher for leading companies in the Middle East, gaining practical insights into consumer behavior, strategic planning, and market dynamics. This combination of academic and industry experience enables me to deliver relevant, real-world learning experiences.
Since 2020, I’ve actively supported startups through coaching and instruction, particularly in collaboration with public educational institutions and community-based organizations. I work closely with aspiring entrepreneurs to help them develop and validate their business ideas, conduct effective market research, and design sustainable business plans. Several of my students have gone on to win top awards in startup competitions—an achievement that reflects both their dedication and the practical, hands-on approach we take to entrepreneurial training. I also hold a Lean Six Sigma Green Belt certification, which enhances my ability to teach process improvement, operational efficiency, and value-driven business strategy.
Sessions in which Ahmed Hegazy attends
sábado 1 junho, 2024
Moderator/Modérateur: Cherly Gladu Integral Hockey: A Case StudyAuthor(s)/Auteur(s): William Holmes (Royal Roads University) HONOURABLE MENTION/MENTION HONORABLE EVA: BUSINESS MODEL INNOVATION FOR SUSTAINABLE GROWTH AND PROFITABILITYAuthor(s)/Auteur(s): Amir Taherizadeh (McGill University) T...
Moderator/Modérateur: Ebrahim Mazaheri (Wilfrid Laurier University) Managing post-COVID-19 return to Office: Lesson from Double-lane LLCAuthor(s)/Auteur(s): Osaro Igbinomwanhia (Conestoga College) Donkey Milk: Raising the Bar (of soap)Author(s)/Auteur(s): Kendra Hart (Mount Royal University) Shawarma World: Charting the Path for Sustainable GrowthAuthor(s)/Auteur(s): Jees...
Moderator/Modérateur: Raymond Paquin (Concordia University) Myni and its low engagement rateAuthor(s)/Auteur(s): Nataly Levesque (Universite de Sherbrooke) PEOPLE LIKE US: Grow where?Author(s)/Auteur(s): Rajshree Prakash (Concordia University) & Raymond Paquin (Concordia University) La truffière Les Rabassaires. Comment commercialiser un produit d’exception sur un ma...
Chair/Président: Tim Derksen (University of Alberta) Would You Like to Tip? How the Simple Ask Changes Consumer PerceptionsAuthor(s)/Auteur(s): Jennie Choi (Western University), Jamie Hyodo (Western University) & Bonnie Simpson (Western University)BEST STUDENT PAPER/MEILLEURE COMMUNICATION ÉTUDIANTE “Whose Line Is It Anyway”? Message Source Characteristics and Appeal Type Effectiven...
Book a one-on-one 30 min coffee chat with our guest speaker Meredith Woodwark Meet at the conference registration desk
Presentation Title: Case Writing and Teaching: Building Bridges Between Profession and Community Raymond Paquin, Concordia University (John Molson case competition)Abstract: This session offers a presentation on case writing and teaching as a way to connect to our profession and community while supporting our own professio...
Chair/Président: Sampath Bemgal (University of New Brunswick) From Machines to Colleagues: Understanding Human Responses to Digital Entities in OrganizationsAuthor(s)/Auteur(s): Bahman Ashraf Semnani (Carleton University) & Arash Sheydaei (Carleton University) Beyond the Black Box: Investigating Sensemaking Abilities in Artificial IntelligenceAuthor(s)/Auteur(s): Thumsha Jayatilake (Carleton U...
Your chance to have a one-on-one chat with Guest speaker Ari Van Assche! You have to sign up to save your spot. Meetup at registration desk.
Meet us in the Agora and enjoy some delicious foods and drinks, enjoy the view of Montreal on the adjacent terasse and mingle with all ASAC participants!
domingo 2 junho, 2024
Book a one-on-one chat with Diego CoriaolaMeet at registration desk!
Chair/Président: Olya Bryksina (The University of Winnipeg) Partitioning the Patricians and Plebeians: How Fan Practices Structure Collective HierarchyAuthor(s)/Auteur(s): Grayson Francoeur (University of Saskatchewan), Marjorie Delbaere (University of Saskatchewan) & Adam Slobodzian (University of Saskatchewan) Brand Activism: Helping or Harming the 2SLGBTQ+ Community?Author(s)/Auteur(s): Eri...
Chair/Président: James Denford (Royal Military College of Canada) The Algorithmic Dilemma: Virtue Development in the Midst of Role Conflict and Role Ambiguity in Platform WorkAuthor(s)/Auteur(s): Thumsha Jayatilake (Carleton University) BEST PAPER/ MEILLEURE COMMUNICATIONWelcome to the machine: Algorithmic Management Exchange (AME) TheoryAuthor(s)/Auteur(s): Antoine Bujold ...
Feminist Entrepreneurs and Talent Management: Doing it their wayAuthor(s)/Auteur(s): Michele Bowring (University of Guelph), Davar Rezania (University of Guelph), Thomas Sasso (University of Guelph) & Jonathan Parkes (University of Guelph) Balancing Motherhood and Entrepreneurship - Challenges and EnablersAuthor(s)/Auteur(s): Wendy Cukier (Toronto Metropolitan University), Saifur Rahman (Toronto Metropolitan University) & Vivian Leu...
Chair/Président: Golam Aurup (Cape Breton University) Empathic Predispositions' Influence on Perceived Corporate Philanthropy and Its Impact on LoyaltyAuthor(s)/Auteur(s): AHMED BENHOUMANE (Ascencia Business School), Léo Trespeuch (Universite du Quebec a Trois-Rivieres) & Robinot Élisabeth (Universite du Quebec a Montreal) Social Marketing Messaging: Investigating the Perceived Danger of Differing Appeal Me...
Your chance to have a one-on-one chat with Guest speaker Ari Van Assche! You have to sign up to save your spot. Meetup at regi...
Digital Dynamics in Small Business Growth: A Literature Review about Leveraging AI and Digital Transformation in EntrepreneurshipAuthor(s)/Auteur(s): Nora Zabarah (Carleton University) AI-Enabled Entrepreneurial Dynamic Capabilities: A FrameworkAuthor(s)/Auteur(s): Mina Jahani (University of Ottawa Telfer School of Management) & R. Sandra Schillo (University of Ottawa) Making informed decisions? Reliance on big data...
Presentation title: Complex collaboration in Canadian healthcare: organizational and strategic leversAbstract: This keynote address will focus the issues that are hindering the complex collaboration needed to resolve stubborn organizational and societal challenges in Ca...
Chair/Président: Martin Savard Blockchain as a Remedy for Privacy ConcernsAuthor(s)/Auteur(s): Nazanin Khaksari (University of Manitoba) Factors influencing the adoption of a mobile self-checkout application in a brick-and-mortar fashion retail storeAuthor(s)/Auteur(s): Daubrey Melissa Audrey Yarabe (Universite du Quebec a Montreal), Benoît Bourguignon (Universite du Quebec a Montreal), Sandrine P...
Book a one-on-one 30 min coffee chat with our guest speaker Thomas McCurdy Meet at the conference registration desk
Social Entrepreneurship education through extracurricular activities as a career gateway into the social entrepreneurial ecosystemAuthor(s)/Auteur(s): RUBEN BURGA (University of Guelph), Daniella Perdigao (University of Guelph), Laura Fallowfield (University of Guelph) & Erin Doherty (University of Guelph) Social Entrepreneurship in Co-creating Wellbeing Knowledge within Ethnoculturally Diverse CommunitiesAuthor(s)/Auteur(s): Farshad Amini (M...
Shining light on ai: A Symposium on the use of Artificial Intelligence in Post-Secondary Education.Author(s)/Auteur(s): Kristene Coller (Southern Alberta Institute of Technology), Terrance Weatherbee (Acadia University), Sonja Johnston (Southern Alberta Institute of Technology), Donna Sears (Acadia University), Nicholous Deal (Mount Saint Vincent University) & Blake Kanewischer (Southern Alberta Institute of Technology)
Chair/Président: Narmin Tartila Banu (Carleton University Sprott School of Business) Transparency Triumphs in Parasocial Relationships: Decoding How Sponsorship Disclosure Affects Influencer Marketing OutcomesAuthor(s)/Auteur(s): Qian (Claire) Deng (MacEwan University), Albena Pergelova (MacEwan University) & Alysha Hachey (University of Hawai'i at Manoa) Effet des recommandations des influenceurs d’Instagram ...
Chair/Président: Zandra Balbinot, UQAM Artificial Intelligence and Academic Integrity Policies: A Three-Party Perspective in Canadian U15 UniversitiesAuthor(s)/Auteur(s): Alison Liu (University of Lethbridge) The AI of the Beholder: How Local Expertise Arrangements Shape AIAuthor(s)/Auteur(s): Anand Bhardwaj (McGill University) &am...
At ASAC 2024, Sunday, June 2 is the designated social evening for divisional members to connect and socialize on their own free time. Some divisional teams may plan group activities or socials. We have asked them to share any plans they've made
segunda-feira 3 junho, 2024
Chair/Président: Pierre Genest (Universite du Quebec a Trois-Rivieres) An Exploration of Consumer Acceptance of Novel-Use Upcycled FoodsAuthor(s)/Auteur(s): Lei Li (Carleton University), Yalda Fadaeiresketi (Carleton University), Irene Lu (Carleton University) & Ernest Kwan (Carleton University) Perceptions de l'alimentation durable des consommateurs français : une exploration des indicateurs et des dét...
Divisional ChairJean-Michel Latulippejean-michel.latulippe.1@ulaval.caDivisional Co-EditorRobert Opokurobert.opoku@rdpolytech.caDivisional Co-EditorDavid DobsonDavid.Dobson@ufv.caProgram CoordinatorUyen Uyen Banhuyenuyen201@gmail.com
Understanding effective spinout defiance Author(s)/Auteur(s): Sepideh Yeganegi (Wilfrid Laurier University), Andre Laplume (Ryerson University) & Bradley Bernard (Toronto Metropolitan University) Producing knowledge on entrepreneurial strategy: A communicative approachAuthor(s)/Auteur(s): Alana Pierce (HEC Montreal) Implementing Effectuation and Causation in Small and Medium Enterprises: A Multilevel Ana...
Join us for a special lunchtime event where we will be handing out awards to our distinguished presenters!
Finalists for the Abridged Pitch Competition have 180 seconds to pitch their work for a chance at a grand prize — $5,000 for five best paper finalists and $2,500 for three best student paper finalists. This isn’t your typical academic presentation and finalists won’t be judged on the merits of their research—they've already won an award at the conference, we know they're good. Finalists will be judged based on their ability to tell a captivating story, capture the emo...
Preparing Grant ProposalsAuthor(s)/Auteur(s): Wendy Cukier (Toronto Metropolitan University)This workshop is designed to provide training to academic scholars and graduate students in preparing grant proposals. Securing research funding is becoming competitive, thus the ability to craft compelling and strategic grant proposals is critical for scholars and graduate students to implement and advance their res...
sexta-feira 16 maio, 2025
sábado 17 maio, 2025
Discussant/Discutant: Eric Dolansky (Brock University)Neighbourhood Entrepreneurship: The Story of the Fernwood CollectiveAuthor(s)/Auteur(s): William Holmes (Royal Roads University) & Amy Zidulka (Royal Roads University)Walker Farms Inc.: Launching A2 Protein MilkAuthor(s)/Auteur(s): Colleen Sharen (Western University)THE CHALLENGE OF STAYING IN STYLE: A.I. AT LEVI STRAUSS AND CO.Author(s)/Auteur(s): Shabab Chowdhury ...
This session offers practical guidance for reviewing academic papers for conferences and journals. Participants will learn how to structure constructive reviews, apply evaluation criteria effectively, and balance critical rigor with developmental feedback. We will also discuss the responsibilities and ethics of peer review, the differences between conference and journal reviewing, and how serving as a reviewer can strengthen yo...
Editors Panel on publishing research (CJAS, IJCM) and cases (CRJ, OATCJ) as well as disrupters like the use of AI in research!
Learn from top researchers, instructors, and industry liaisons about innovation, entrepreneurship, startups, non-academic career opportunities, research career in industry, etc.
Please join us for an evening social including food and beverages to welcome you to ASAC 2025! Thank you to our sponsors: University of Regina, Hill | Levene Schools of BusinessMount Royal University, Faculty of Business, Communications Studies and Aviation
domingo 18 maio, 2025
Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.
Chair: David Dobson, Divisional Executive Artificial Intelligence and Consumer’s Emotions: A Systematic Review and Future Research DirectionsAuthor(s)/Auteur(s): Saima Siddiqui (Toronto Metropolitan University) & Irfan Butt (Toronto Metropolitan University)AI Adoption in Healthcare: Understanding the Accountability GapAuthor(s)/Auteur(s): Narmin Tartila Banu (Carleton University Sprott School of Business), Lindsay M...
Chair/Président: Anand Bhardwaj (McGill University) AI and Entrepreneurship Research: A Call for Prospecting and Establishing the Scholarly AI Frontiers to Prevent a ‘Market for Lemons’Entrepreneurship has entered a new era shaped by AI, demanding accelerated scholarly advances to keep pace with thi...
Chair: Robert Opoku, Divisional Executive Danger Ahead! How Canadians Respond to Information About the Risks of Eating MeatAuthor(s)/Auteur(s): Rebecca Pottage (University of Waterloo), Jennifer Lynes (University of Waterloo), Sadaf Mollaei (University of Guelph) Rewriting the Rules of Manhood: How Masculinity Shapes Ethical and Sustainable C...
Chair/Président: Kirsten Robertson (Brock University)Perspectives on Diversity Training: Exploring How Individual Attitudes Affect Diversity TrainingAuthor(s)/Auteur(s): Yiyou Guo (University of Ottawa) & Jane O'Reilly (University of Ottawa)Developing Police Field Training: An Appreciative Inquiry ApproachAuthor(s)/Auteur(s): Mirit Grabarski (Lakehead University) & Hina Kalyal (Huron University College)Songs in the Key of...
Chair: Zakia El Yamani Le pouvoir des expériences de réalité augmentée industrielle : influence sur la relation vendeur-acheteur et la réputation des entreprisesAuthor(s)/Auteur(s): Elodie Massa (Universite de Sherbrooke) & Riadh Ladhari (Universite Laval) A Comparative Analysis of Online Reviews for Non-profit and For-Profit Organizations: Customer Perspectives and ImplicationsAuthor(s)/Auteur(s): Ebr...
Chair/Président: Jennifer Jewer & Elaine Mosconi Panel on Inter-University Research: Benefits, Opportunities and Challenges for IS ResearchersPanelists· Yolande Chan. Dean and James McGill Professor, Desautels Faculty of Management at McGill University.· Nicole Haggerty. Associate Dean (Faculty) and Associate Professor in Digital Innovation and Information Systems at t...
All attendees are invited for this sit down hot lunch indigenous buffet, sponsored by the Asper School of Business, University of Manitoba, during which we will announce the award recipients for this year's conference.
Generously sponsored by the Dalhousie University, Faculty of Management, please join us for the Spark Tank Pitch Competition where authors selected for their excellent work will present their research projects in just a few minutes. Find all the details: presentation criteria, contestants topics and...
Details:Date: Sunday, May 18, 2025Time: 6:00 PM – 8:00 PM ESTLocation: Proof Kitchen & LoungeAddress: 110 Erb St. W, Waterloo, ON N2L 1T5Website: https://proofwaterloo.com/
segunda-feira 19 maio, 2025
Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.
Chair: David DobsonAdvancing a Theory of Consumer Catharsis: Investigating the Healing Power of ConsumptionAuthor(s)/Auteur(s): Teagan Dubé (Carleton University)Another Shade of Green: Utilitarian Value Messages in Green Product PromotionAuthor(s)/Auteur(s): Luming Wang (University of Manitoba)Not So Lucky After All: How Perceived Financial Gains from Exogenous Public Adversities Influence Reputational Returns from Companies' Relief ...
Chair/Président: James Tuffour (University of Cape Coast College of Humanities and Legal Studies)Identity Play among Immigrant Women EntrepreneursAuthor(s)/Auteur(s): Brittany Jackson (Concordia University) & Ingrid Chadwick (Concordia University)Human Capital and Access to Finance: Evidence from Women Entrepreneurs in North AmericaAuthor(s)/Auteur(s): Romina Hosseingholizadeh (University of Guelph) & RUBEN BURGA (University of Guel...
Chair Nataly LevesqueThe Engagement of Followers with SMIs: Exploring the Determining FactorsAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) & Geneviève Morin (Ecole Nationale d'Administration Publique) Sharenting: Unpacking Identity Dynamics and Psychosocial Risks in the Digital AgeAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) Anthropomorphism of Virtual Influencers: A Cong...
Chair: Qian Deng Security and Flexibility in Market Offerings: A Golden QuadrantAuthor(s)/Auteur(s): Christopher Cannon (University of Hawaiʻi at Mānoa), Sharlene He (University of Waterloo), Xiaomeng Fan (ShanghaiTech University), Jessica Gamlin (University of Oregon), Rebecca Krause-Galoni (University of Iowa), and Chelsea Galoni (University of Iowa)
As members of our association, you are all invited to a short presentation on last year's realisations and future developments for ASAC. Participants will be asked to vote for the new board member's open positions and other decisions as needed.
Chair: Robert Opoku Spiraling Consumer Communication on Social Media: Insight on the Majority Opinion’s Ability to InfluenceAuthor(s)/Auteur(s): Mariam Hamam (Toronto Metropolitan University)From Trends to Tweets: The Impact of Trendjacking on Brand Engagement and Its Interaction with Brand InnovationAuthor(s)/Auteur(s): Fatemeh Vafaee Sefat (Wilfrid Laurier University Faculty of Graduate and Postdoctoral Studies), Amma...