AI and Entrepreneurship Research: A Call for Prospecting and Establishing the Scholarly AI Frontiers to Prevent a ‘Market for Lemons’

Entrepreneurship has entered a new era shaped by AI, demanding accelerated scholarly advances to keep pace with this transformative technology. This keynote introduces an ongoing special issue in Entrepreneurship Theory and Practice by bringing compelling research opportunities. The objective is to encourage scholars to prospect and establish new foundations in the relatively untapped world of AI in the entrepreneurship field. Drawing on Akerlof’s renowned ‘market for lemons’, the keynote also discusses a considerable risk of unproductive knowledge exchanges in the field during the AI revolution. Actions are essential to elevate the field to a higher level of AI resilience while preserving its foundational principles and core values.

Dr. Moren Lévesque is Professor of Operations Management and Information Systems; CPA Ontario Chair in International Entrepreneurship; and Co-director of Entrepreneurial Studies at Schulich School of Business, York University. She is also an Editor of Entrepreneurship Theory and Practice, one of the leading journals in the field of entrepreneurship. She has published widely in renowned international journals and a special focus in her research is technology and innovation, with some of her latest research focused on AI.