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MRK 1

My Session Status

When:
8:30, domingo 18 mai 2025 (1 hour 15 minutes)
Breaks:
Coffee break   09:45 AM to 10:00 AM (15 minutes)
Where:
University of Waterloo - 373 Hagey Hall
Themes:
MRKmarketing
Chair: David Dobson, Divisional Executive

 

 

Artificial Intelligence and Consumer’s Emotions: A Systematic Review and Future Research Directions

Author(s)/Auteur(s): Saima Siddiqui (Toronto Metropolitan University) & Irfan Butt (Toronto Metropolitan University)


AI Adoption in Healthcare: Understanding the Accountability Gap

Author(s)/Auteur(s): Narmin Tartila Banu (Carleton University Sprott School of Business), Lindsay McShane (Carleton University Sprott School of Business), Samira Farivar (Carleton University Sprott School of Business) & Lavy Khoushinsky (Queen's University Smith School of Business)

 

A Systematic Review of Biometric Use in the Retail Environment

Author(s)/Auteur(s): Nichole Michaud-Kuszelewski (Saint Mary's University), Katelynn Carter-Rogers (St. Francis Xavier University), Ramesh Venkat (Saint Mary's University)


Does the “Assistant” Heuristic Really Work? Analyzing the Effect of Perceived Hierarchy of AI through Assigned Job Titles on the Support for Conversational AIbased Services

Author(s)/Auteur(s): MEHMET YANIT (University Canada West)

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