Michael Sitar holds a Master’s of Environmental Studies (Geography) from the University of Waterloo, a BSc in Environmental Science from Nipissing University, and a Technologist Diploma in Environmental Biology from Canadore College. He has over twenty years of experience in the product and business management of survey sensors and solutions from leading lidar manufacturers. His focus is the development and implementation of strategic growth plans in existing and future lidar market verticals to increase RIEGL market share and brand recognition within North America.