The autonomous vehicle industry is in the process of developing high definition (HD) maps to serve as the reference for their real time navigation systems. By 2030 the HD maps market is expected to reach $16.9 billion per year. Currently there is no accepted standard for HD maps here in the U.S. and Canada. It is the Wild West with each vendor collecting their own data. This presentation will encourage the key players to develop a strategic plan that involves AASHTO, the Departments of Transportation, the private sector and others in the creation of a HD map standard and central database for the entire country and beyond.