Creating maps has traditionally been a one-way process in which GIS professionals and cartographers translate spatial data into for use by maps used by other knowledgeable professionals. However, as the volume of data being collected by virtually every industry increases the demographic of the map consuming audience is changing to include more people with less GIS knowledge. The challenge has become how best to simplify maps for the user and also to find ways to incorporate input from users in maintaining and augmenting maps. In this presentation, we will discuss some of the ways that map making workflow can be simplified in creating maps for the masses, and to demonstrate through real world examples, workflows in which map users are contributing back to the map making process.