Klaus Schroeder works as strategic innovation director at design-people. With various teams he designs products and digital user experiences - translating digital trends into solutions that people want to use and buy. The client base includes brands like OK, Kamstrup, Danfoss, Microsoft and LG. design-people has a research based know-how within customer diversity. For e.g. Smart home solutions, this know-how is essential to give companies access to the emerging buying power of women.