Ad ten Berg is Office Director for ARTEMIS Industry Association since 2011. Before he managed an IC design software development group at Philips Research from 1995 onwards and became Research Group leader in 2001 in the area of digital circuit design and test. He joined NXP Semiconductors at its start out of Philips in 2006, leading a research group in Embedded Systems. As from 2009, he is seconded to ARTEMIS Industry Association, supporting the association and the ARTEMIS European Technology Platform in achieving its targets as defined in the ARTEMIS Strategic Research Agenda and High-Level Vision 2030.