Dr. George Beers is a Horticultural Engineer. He holds a PhD in Management Science with a thesis on project management. He is a specialist in strategic information management in agribusiness. Dr. Beers works for Wageningen since 1991 in several research and management positions. He is coordinating large scale (EU) projects e.g. on the field of Future Internet in AgriFood. Since November 2018 he is coordinator of the H2020 SmartAgriHubs project on Digital Innovation Hubs for Agriculture.