Søren has been in different business units within the holding company for almost 25 years, developing and delivering digitalization solutions to our own organization and to external clients. From late 2018 Søren is leading HD Digital, a new business unit for HedeDanmark, venturing into IOT and digital solutions for operating the outdoors. We develop and market IOT solutions, push to create data capture infrastructure where it is missing, and join it with data from other sources to help our clients, partners and our own organization excel with insights from qualified data.