Niklas have been acting Business developer and project manager in several consumer business and he is specialized in CRM, customer loyalty and e-commerce. At Göteborg & Co, Niklas leads the digitalization projects portfolio aiming at establishing and scale a Destination Data Platform which will be the joint Knowledge Hub on the destination.The visitor industry’s Knowledge Hub is an initiative from Göteborg & Co that aims to future-proof the visitor industry on the destination.

LinkedIn:https://www.linkedin.com/in/niklas-masuch/