Introduction 

This deep dive-in session will focus on how to make marketing privacy compliant by design. Industry experts of this session will share good practices and guidance for making marketing activities compliant. From navigating GDPR and other privacy regulations to implementing data protection measures, attendees will equip marketing professionals with the knowledge and tools needed to find the right balance between effective marketing and respect for consumer privacy rights and freedom.  

Key questions and objectives 

• How can marketing privacy and data protection be compliant by design?  
• What are the good practices for marketing? 
• How can the data subject be put in command? 
• What are the privacy regulations that marketing professionals need to be aware of when designing and implementing marketing campaigns? 
• How can marketing professionals balance the need for data-driven insights and personalized marketing strategies, with the imperative of protecting privacy and user data?