Christina is the founder of the marketing communications consultancy Netprofile and currently focus on crisis communications and management. She is also a regular speaker and a coach in business and PR seminars in Finland and abroad.

In August 2019 Christina was nominated ICCO Ethics Chair for the global PR community of communications consultancies in 66 countries. For five years (2009-2014) she served as the Chairman of MTL Communications Consultancies in Finland and acted as the Finnish representative at the ICCO Board. The leading ICT publication nominated me for the TOP100 ICT influencer and visionary in Finland in 2009.

Since 2021, Christina is the Chair of the Crisis Communication Committee of the PrivacyRules Alliance.