Annabeth Aagaard, Associate Professor (PhD, MSc.) and Director of Interdisciplinary Centre for Digital Business Development form Aarhus University and Anita Krogsoe Skov, who is a GDPR specialist at University of Aarhus, will present a new digital maturity assessment tool (DMAT). DMAT has been developed for companies and organizations to be able to assess their digital maturity on six key dimensions and has been applied already by over 900 companies globally. The data derived is applied for research and generates an individual mini-report with the assessments guiding the specific company in how to develop their digital maturity further.