STARTS Talks are series of discussions engaging people from diverse disciplines. They aim at addressing themes from many different angles sustained by the general fields of Sciences, Technologies and the Arts. STARTS Talks target the creation of new policies or the transformation of ongoing ones. Therefore, they are always moderated by a policy maker.

According to Kevin Ashton, the Internet of Things turns the world into data. But what does that mean? The key enabler for unlocking the business value of the IoT is using a technique called business model innovation. In contrast to technology, product or market innovation, business model innovation is a higher level innovation method to find entirely new business models. IoT in this sense helps companies perform a digital transformation to achieve for example n...

The EU-IoT project will kick-off its 6-month offline Hackathon/IDEAthon, focused on Mobile Sustainable Solutions and addressing as domain challenges the EU-IoT scope areas: IoT interfaces; Near/Far Edge; Infrastructure; Data Spaces. During this section, we shall explain the Hackathon challenges, project types, awards, rules, and how you will be able to interact with the EU-IoT experts, the differentNext Generatio IoT projects support...

Digital technologies are unlocking new business opportunities and with that new business models. For example, we have seenservitization as a key concept changing a large number of industries from product to service driven businesses. This session will explore the next wave of business models enabled by IoT and combining this with edge computing. We will explore results from the H2020 Large Scale Pilot projects one of the largest investments by the EC in this field provide and mature examples ...

The Quadruple Helix Model of innovation recognizes four major actors in the innovation system: society, policy, industry, and science. In keeping with this model, more and more governments are prioritizing greater public involvement in innovation processes and generating new ways to innovate using science results and connecting them with industry, known as knowledge transfer. Horizon Europe needs to be prepare to lea...

Digital Platforms have a disruptive impact on industry value chains and organisations which are the providers and users of digital platforms. In order to take advantage of the opportunities and control the risks of change, innovative business models are needed to adapt the business and operational processes, redefining the customer journey and value proposition, discovering new channels and stakeholders engagement models, and creating innovati...

1570529912 Applying IoT as a leverage for business model innovation and digital transformation 1570530019 EDUMONDO: Prototyping a Learning Analytics System 1570530187 Internet of Things for a sustainable food packaging ecosystem insights from a business perspective 1570534715 IoT Driven Business Model Innovat...

Welcoming Remarks Co-ChairsSébastian Ziegler, Chairman, IoT ForumBrian Bech Nielsen, Rector, Prof. Aarhus UniversityKarsten Dehler, Commercial Director, It-Forum, Denmark

Acting on the core aspects of UNs Sustainable Development Goals (SDGs); to curtail inequality issues, diminish environmental degradation and provide a secure and resilient livelihood, remains a complex challenge for civil society and United Nations member states.While the SDGs inherited a wide array of pending targets from the Millennium Development Goals (MDGs), member states are increasingly using the SDGs as a comprehensive and adaptable f...

Peter Loell, Director, Hearts & Science: “MarkIOTing: How does marketing look in a world of connected devices? Which brands will be winners and what are the key elements to succeed?”Michael K Rasmussen, Founder of purpose@heart ApS, Independent Brand Strategist & Former SVP Brand at VELUX Group: “Get more out of your brand in a digital world - the VELUX jou...

Marcus Nyman, Sales Director Nordics & Israel, Oracle Marketing Cloud: “Let’s Get Loud! Motorcycles, Speakers & More. IoT case stories from Yamaha and Denon”Alex Whittaker,Associate Partner, Prophet:IoT in Marketing – the digital transformation of place”

Experience the welcome reception at either ARoS Art Museum or Aarhus City Hall with a glass of champagne in one hand and a snack in the other. Round off day with a bit of networking, good vibes and speaches from Jacob Bundsgaard, MayorCity of Aarhus, Bo Sejer Frandsen, CEO of Local Host it-forum and Fredrik Ostbye, Group Vice President, Head of Digital Transformation at Event Partner, Grundfos. 

1570534959 'An Extensible and Transparent Thing-to-Thing Security Enhancement for MQTT Protocol in IoT Environment' 1570526670 Software-Defined Sensor Networks: Towards Flexible Architecture Supported by Virtualization 1570526704 Accelerating Industrial IoT Application Deployment through Reusable AI Components 157052...

The ongoing digitalization will change, if not revolutionize, a range of industrial business models in the near future. We will see a growing market within data driven services, accumulated data worldwide leading to new business developments, leasing instead of sales etc. Some companies have already started the digital transformation process and will gain massively on this, especially if the competitors are too slow to follow. With the participation...

The Internet of Things (IoT) technologies are heavily interwoven within every-day present life and tomorrow will impact even more. Predicting the next global tendency but need in society is key to IoT development.In a new Post-COVID era, IoT is accelerating and facilitating new trends such as home working, new mobility challenges and the digitalization of the economy. It also becomes more necessary for redesigning the new global supply chain, foster the collaboration and generate ne...