Elena Alfaro is the Global Head of Data & Open Innovation in BBVA Group, which functions include the generation of machine learning algorithms that constitute the intelligence behind BBVA's digital products, as well as the transformation of BBVA's skills and culture into a data-driven organization. She also leads the Group´s efforts to make the most of Open Innovation, both for the Bank and for our partners in the external ecosystem. Before that, Elena was the CEO of BBVA Data & Analytics, the Group's Center for Excellence in Data Science and Advanced Analytics, position that she held during 3 years. Before joining BBVA, Elena worked at Ericsson, playing an important role in telecommunications development in EMEA and LATAM, and broadening afterwards her experience as an expert in innovation. Regarding her background: Elena has a BA in Economics & Business Administration by the Universities of Sunderland (UK) and Universidad Autónoma (Madrid), and a Master in Intangibles Analysis and Management. She has taken part in the program “40-under-40 Young European Leaders” in 2013 edition.