The rapid expansion of Artificial Intelligence is reshaping the digital landscape, introducing both opportunities and challenges for consumer autonomy and data protection. AI has the potential to deliver highly relevant services, enhancing consumer engagement and satisfaction, but it can also generate outputs that may be misleading, inaccurate, or manipulative, potentially exacerbating consumer vulnerabilities and reducing consumer agency.

This panel will explore the concept of "digital fairness" in AI governance, focusing on key questions:

1. How can we balance innovation and consumer protection?
2. What roles do data protection authorities play in ensuring fairness?
3. How can we empower consumers with better digital literacy and agency over their data?

Bringing together regulators, legal scholars and industry leaders, the discussion will highlight challenges, regulatory responses, and practical solutions for ensuring that AI development aligns with data protection principles and fundamental rights.