Callie will soon celebrate six wonderful years at SpotCo. As Associate Creative Director, she spearheads brand development, overseeing compelling, innovative and integrated campaigns from ideation to execution. She’s currently leading the creative campaign for Mean Girls as it arrives on Broadway and continuing to craft the voice for long-running shows like The Play That Goes Wrong and Kinky Boots. She started at the company as a Social Media Manager, overseeing the strategy and content development for A Gentleman’s Guide to Love and Murder, Motown: The Musical, and more. You can see her work on many of the flyers passed out in and around Times Square.