The Evolution of Broadway Advertising
When:
2:00 PM, Friday 26 Jan 2018
(50 minutes)
Where:
Jacob K. Javits Convention Center
- Ruth Mitchell Room
What makes an iconic brand stand the test of time and also feel relevant to today’s audiences? SpotCo’s creative directors share how they develop thoroughly modern advertising campaigns, and how the branding for Broadway shows has changed and evolved over the years.