Lizzy Hale is the Senior Manager of Content at TikTok, where she leads the creative team that identifies and develops trends on platform. As TikTok's seasoned expert about trends that evolve on the platform, Lizzy is attuned to the amazing content that bring joy to users. Before her time at TikTok, Lizzy worked as a producer at Viacom and on the Content Team at Snapchat, where she focused on all things entertainment.

Lizzy holds an BA from NYU’s Tisch School of the Arts in Cinema Studies and Producing. She is a complete pop culture obsessive.