Tru is an author, award winning marketing executive, inspirational speaker, life coach and successful entrepreneur. Tru’s expertise also includes co-founding Consumer Insights and Marketing agencies & businesses Y-Access, Alloy Access, and Octagon Access.
Tru is currently the founder and CEO of Tru Access, which is a leading Millennial Insights and Empowerment organization.  He also serves as the Chief Strategic Officer for HERO, which is one of the countries top Millennial Marketing agencies.
Mr. Pettigrew has been featured in such prominent publications as The New York Times, USA Today, The Boston Globe and Fortune Magazine for his insights and marketing expertise and is a regular speaker at colleges, corporations, and conferences across the country.
Tru currently resides in Cary, NC with his wife of 14 years, Tameka, and their amazing son Austin.