U-Sports Group

U-Sports Group (USG) is a sports marketing & media company that provides innovative solutions for Events + Athletes + Brands. USG entered the sports marketing space providing an elite stage for college basketball programs to compete in high-level events, while giving their student-athletes a platform to positively impact the community through associated social initiatives. U-Sports Group's collection of highly regarded signature college basketball events consists of The Battleground 2k, Hoop Hype XL and Compete 4 Cause Classic.