Blue Collar Cats: Creating an Innovative and Modern Working Cats Program
Theme:
Track B
Tag:
cats
What:
Talk
When:
11:30 AM, Saturday 30 Mar 2019
(1 hour 30 minutes)
Breaks:
Lunch 01:00 PM to 02:00 PM (1 hour)
Where:
Radisson Hotel Nashua
- Track B
How:
Working cat programs are common in the animal welfare and
sheltering world. However, ensuring their success means tailoring the program
to your specific community.
In this session, we will dive into the Humane Rescue Alliance’s
Blue Collar Cats program where we did just that. We will discuss the importance
of approaching the creation and launch of an innovative program from both the
animal welfare and business perspectives. These approaches are crucial for
creating appropriate marketing to gain public buy-in. This session will help
you implement a working cats program within your organization!
Intended audience: Basic
