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Irresistible Emails: Entice Your Audience to Open and Act

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What:
Talk
When:
3:45 PM, Sunday 5 Apr 2020 (1 hour 30 minutes)
Where:

Supercharge your email communications with targeted and compelling messaging and images! Three members of the ASPCA’s Prolearning communications team will share strategies for increasing your open and click-through rate to support your agency’s mission. Participants will:

  • Learn how to keep their emails out of junk folders and capture and analyze data based on their audience’s digital behavior
  • Discover strategies for creating enticing subject and preview lines and email body copy
  • Practice how to create and curate compelling images to drive calls to action

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