Irresistible Emails: Entice Your Audience to Open and Act

What:
Talk
When:
3:45 PM, Sunday 5 Apr 2020 (1 hour 30 minutes)
Where:
Radisson Hotel Nashua - Track A
How:

Supercharge your email communications with targeted and compelling messaging and images! Three members of the ASPCA’s Prolearning communications team will share strategies for increasing your open and click-through rate to support your agency’s mission. Participants will:

  • Learn how to keep their emails out of junk folders and capture and analyze data based on their audience’s digital behavior
  • Discover strategies for creating enticing subject and preview lines and email body copy
  • Practice how to create and curate compelling images to drive calls to action

Brenna Jennings
Brenna Jennings
Participant
ASPCA
Director of Web Design
Sandy DeLisle
Sandy DeLisle
Participant
ASPCA
Senior Manager of Content Development
Neely Conway
Neely Conway
Participant
ASPCA
Director of Email Engagement
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