The Messaging We Need to Tackle Big Problems
My Session Status
What:
Panel
When:
10:30, Monday 24 Mar 2025
(1 hour)
Breaks:
LUNCH 11:30 AM to 12:30 PM (1 hour)
Where:
Boston Marriott Burlington
- Track A: Salons A - D
Stories and messages influence what people think is true. They trigger our brains to ask: What's the problem, who is responsible, and what's the solution? They power thinking about critical issues like overwhelmed shelters, access to care, cruelty, and pet ownership. The problem is that mainstream stories give us the wrong answers. We're stuck with stereotypes, shaming, villainizing, and burnout. We must message about systems—the institutions, policies, and norms shaping our world. Stories about systems can get us to the root of problems and the game-changing work we need for pets and people now.
