MSPCA launched a collaborative program in Massachusetts, called MASS, aimed at working together to increase adoptions, decrease euthanasia, and build a community of practice around developing behavior strategies to help the animals in shelters that struggle the most. This panel discussion will include key members of the coalition (Dakin Humane Society, MSPCA, and Berkshire Humane Society) who will talk about progress, what positive changes the groups have had that were unexpected, as well as ...

Stories and messages influence what people think is true. They trigger our brains to ask: What's the problem, who is responsible, and what's the solution? They power thinking about critical issues like overwhelmed shelters, access to care, cruelty, and pet ownership. The problem is that mainstream stories give us the wrong answers. We're stuck with stereotypes, shaming, villainizing, and burnout. We must messa...