Supercharge your email communications with targeted and compelling messaging and images! Three members of the ASPCA’s Prolearning communications team will share strategies for increasing your open and click-through rate to support your agency’s mission. Participants will:

• Learn how to keep their emails out of junk folders and capture and analyze data based on their audience’s digital behavior
• Discover strategies for creating enticing subject and preview lines and email body copy
• Practice how to create and curate compelling images to drive calls to action