Do you wish your community better understands the needs of dogs with behavioral challenges? Do you dream of the day that your behavior team can more easily support dogs in the shelter AND in your community? Join us in a 60-minute session where attendees will give voice to the ever-growing need for behavioral support in our communities and take steps in adopting a triage modal approach to providing community behavioral support. 

This presentation will discuss reputation management for the social media marketing presence for animal welfare organizations. As social media managers regularly tackle difficult topics, it is important to create a community where followers feel free to express themselves in positive discussions. Attendees will learn how to manage a consistent brand voice across platforms, create community engagement guidelines, and how to diffuse issues with goo...