Stories and messages influence what people think is true. They trigger our brains to ask: What's the problem, who is responsible, and what's the solution? They power thinking about critical issues like overwhelmed shelters, access to care, cruelty, and pet ownership. The problem is that mainstream stories give us the wrong answers. We're stuck with stereotypes, shaming, villainizing, and burnout. We must messa...

We all want successful adoptions, and part of making that happen includes preparing not only the adopters but the animals, too. This important, but often overlooked, preparation helps reduce stress (and stress-related illnesses) when animals leave shelters or foster homes and move into new homes with new people. Happy, healthy, less-stressed, and better-prepared pets also mean happier adopters, fewer returns, and better chances for family bonding and positive life-long relationships. This ses...

In this presentation attendees will learn how to accurately age, assess and care for orphaned neonatal kittens. They will also learn how to recognize the signs and symptoms of fading kitten syndrome and how to combat it. 

We'll dive into a successful campaign that combines a modern approach with traditional best practices and show how it boosted revenue in a slow summer fundraising season. Attendees will leave empowered to create inclusive, compassionate campaigns without sacrificing revenue or lives saved.Topics include:Leading with empathy and inclusivityStrength-Based MessagingCompassionate StorytellingPositioning donors as partners, not saviors

Sponsored by:

Are you struggling to make decisions for dogs when it comes to their behavior? Are you seeing dogs returned for serious behaviors, or worried you may be euthanizing dogs who could find homes? Do you struggle to figure out what behaviors you can work on in the shelter? You're not alone! This presentation will give you practical steps for building adoptability criteria, decision guidelines for euthanasia, and reasonable training and enrichment strategies for "gray area" dogs in your care.

In this session, we will have a panel led by Community Cats Podcast host, Stacy LeBaron, to share the story of how two Massachusetts communities have significantly reduced their cat population over the years. Executive Directors, Crystal Arnott(Lowell Humane Society) and Karen Glass(Merrimack River Feline Rescue Society) will share statistics and their experience on what programs and support was needed in orde...