In this session explore many different methods to prepare financially for the onslaught of very expensive funding needs for medical care for animals. Stacy will share case studies from organizations around the country who have successfully managed this “money pit”. She will cover details of how to run an online campaign, how to use the press/media to your advantage and how to use budgeting techniques to better prepare your organization on how to handle this issue. This is a stressful issue for boards and Stacy will address how to handle, understand and manage their concerns when you are “over budget”.