With increasing numbers of pets entering shelters in need of proactive behavior care, there is an urgent need for comprehensive, reinforcement-based behavior intervention at the individual animal level beyond the shelter environment. This session will help your organization develop behavior case management solutions for pets - yes, not just dogs! - in need through professional trainer foster recruitment.

This presentation will discuss reputation management for the social media marketing presence for animal welfare organizations. As social media managers regularly tackle difficult topics, it is important to create a community where followers feel free to express themselves in positive discussions. Attendees will learn how to manage a consistent brand voice across platforms, create community engagement guidelines, and how to diffuse issues with goo...