
Kayla Friesen
MacEwan University
Department of International Business, Marketing, Strategy and Law
1
Sessions in which Kayla Friesen attends
الأحد 2 يونيو, 2024
Time Zone: (GMT-05:00) Eastern Time (US & Canada)
10:30
10:30 -
11:45 |
1 hour 15 minutes
Chair/Président: Golam Aurup (Cape Breton University) Empathic Predispositions' Influence on Perceived Corporate Philanthropy and Its Impact on LoyaltyAuthor(s)/Auteur(s): AHMED BENHOUMANE (Ascencia Business School), Léo Trespeuch (Universite du Quebec a Trois-Rivieres) & Robinot Élisabeth (Universite du Quebec a Montreal) Social Marketing Messaging: Investigating the Perceived Danger of Differing Appeal Me...