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Kayla Friesen

MacEwan University
Department of International Business, Marketing, Strategy and Law
1

Sessions in which Kayla Friesen attends

domingo 2 junho, 2024

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
10:30
10:30 - 11:45 | 1 hour 15 minutes
AwardsmarketingMRK

Chair/Président: Golam Aurup (Cape Breton University)  Empathic Predispositions' Influence on Perceived Corporate Philanthropy and Its Impact on LoyaltyAuthor(s)/Auteur(s): AHMED BENHOUMANE (Ascencia Business School), Léo Trespeuch (Universite du Quebec a Trois-Rivieres) & Robinot Élisabeth (Universite du Quebec a Montreal) Social Marketing Messaging: Investigating the Perceived Danger of Differing Appeal Me...