Marketing / Marketing (MRK)

Chair/Président: David Dobson (University of the Fraser Valley)

Scale Development for Trolling Behavior and Victimization

Author(s)/Auteur(s): Kai Haverila (Concordia University)

Is All Humor Funny? The Impact of Humor in Managerial responses on Consumers' Psychology and Behavior

Author(s)/Auteur(s): Tianyun Yi (Shanghai International Studies University), Vicky Nie (University Canada West), Ni Chen (Kwantlen Polytechnic University) & Shanshan Shang (Shanghai International Studies University)

A comparative study of the impact of Brand Activism on Customers' Brand loyalty: Generation Z, Millennials, Generation X, and Baby boomers

Author(s)/Auteur(s): Vahideh Baradaran-Rafiee (University Canada West) & Mehdi Akhgari (University Canada West)

The effects of message framing on plant-based meat alternatives: A meta-analysis

Author(s)/Auteur(s): David Dobson (University of the Fraser Valley)

La mise en scène de la parentalité alimentaire sur Instagram : les représentations des rôles parentaux liés à l’alimentation

Author(s)/Auteur(s): SANAA OUAADE (Universite de Bretagne Occidentale)