Relational Exchange as Science and Art: Interorganizational Favor Exchange Skills

Author(s)/Auteur(s): Adam Nguyen (Siena College)

When Fair Pricing Matters: Moderating Influence of Magnitude of Price Disadvantage

Author(s)/Auteur(s): Adam Nguyen (Siena College) & Soyoung Joo (Siena College)

Unlocking the Future of Shopping: Understanding the Key Drivers of Voice Commerce (V-Commerce) Adoption

Author(s)/Auteur(s): Vahideh Baradaran-Rafiee (University Canada West) & Mehdi Akhgari (University Canada West)

Exploring the Impact of Message Strategy on Customer Engagement: Insights from Contextual Characteristics

Author(s)/Auteur(s): Wootae Chun (University of Northern British Columbia), Kafui Monu (University of Northern British Columbia), Fan Jiang (University of Northern British Columbia) & Chengbo Fu (University of Northern BC)