MRK 4
My Session Status
What:
Plenary Session
When:
8:30, الإثنين 19 مايو 2025
(1 hour 15 minutes)
Breaks:
Coffee break 09:45 صباحًا to 10:00 صباحًا (15 minutes)
Where:
University of Waterloo
- 2104 School of Accounting and Finance (SAF) Hagey Hall
Themes:
MRKmarketing
Chair: David Dobson
Advancing a Theory of Consumer Catharsis: Investigating the Healing Power of Consumption
Author(s)/Auteur(s): Teagan Dubé (Carleton University)
Not So Lucky After All: How Perceived Financial Gains from Exogenous Public Adversities Influence Reputational Returns from Companies' Relief Actions
Author(s)/Auteur(s): MEHMET YANIT (University Canada West), Qi Zhang (Groupe ESC Dijon Bourgogne) & Fang Wan (University of Manitoba Asper School of Business Department of Marketing)
Understanding Compulsive Exercise Through Perceived Consequences
Author(s)/Auteur(s): Hannah Walker (University of Saskatchewan Edwards School of Business) & Monica SÂRGHIE POPA (University of Saskatchewan Edwards School of Business)